The Problems

• This apartment was vacant for 8 weeks at a cost of over $3500 in lost rent. The agent was using substandard images & was not readily available for viewing. Unbeknownst to the Landlord the apartment was also left very unclean from the agent’s last tenant and presented very poorly upon inspection. Being a furnished apartment, the agent did not recommend the concept of advertising furnished or unfurnished to let the market decide to possibly secure a tenant sooner so the unit would then be exposed to 100% of the available tenant pool, not just the furnished only market.

The Solutions

• As the new listing agent, we had the unit cleaned within 36 hours of getting the keys. We amplified the apartment attraction to prospective tenants by promoting the location, and privacy of the unit (no one actually was looking into this unit, that was a key selling feature, a lot of the units in competition to this have balconies that back onto each other, this does not) & the resort tyle facilities via cinematic aerial videography & agent video. We offered the unit furniture or unfurnished.

What we achieved & how

• By implementing the exclusive Rentfresh | Bespoke Management 10 Part Attraction Blueprint, we were able to attract 7 groups to the first open home & achieve the full asking rent of $450 per week for a 1 bed 1 bath 1 car unit. We negotiated to have the tenant include the furniture, saving the landlord’s costs to store or have it sold in order to eliminate vacancy. We achieved this result in 5 days compared to 8 weeks with the local agent.