The Problems

• This quirky home is located on a steep block with a rainforest-like yard. The home offers modern elements like air-con, ceiling fans, google keyless entry etc. However, this is a younger family-like area and with no car accommodation or secure street-level storage, this home would be a hard sell to a family so we needed to build out a campaign that promoted its features as positive rather than focusing on the difficulties.

The Solutions

• The campaign we designed was focused around creating an emotional sense of peace & lifestyle, yet still really close to transport, daycare schools & cafes. Although not fenced, we encourage applicants with pets to open up our market to a home of this style. We embraced the quirky feel & showcased it in the video & still photos & used buzz words in the editorial to encourage a certain type of tenant to inspect & apply, words like “sense of serenity & solitude “ & “A quiet location, yet effortlessly close to the modern-day conveniences of transport, day-care, schools, cafes & more” & “ This home is something special “. We attempted to set this home apart from its competitors and attracted the best tenant.

What we achieved & how

• This landlord interviewed at least 3 agents before selecting my services. In fact, none of the other agents offered the level of marketing we do, nor did they believe in attracting a record price. The local agents appraised this home at $385-$400 per week. using our 10 Part Attraction Blue Print we were able to achieve $450 per week. That is an additional $2500 per annum more than the highest appraisal price of the local agents or a 12.5% higher return by choosing Rentfresh | Bespoke Management.