The Problems

• This property was initially listed by a low cost model agency that placed uni students in this home. The furniture upon inspection after being called in as the second agent was damaged, unclean, old and tied.
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• The low cost agent did not make any recommendations to the owner and advised him to keep the furniture & find a new University style tenant again. However this was during the first wave of COVID when a lot of student shad already left back to their home towns and counties. Demand was rock bottom.

The Solutions

• To simply do everything opposite to the low cost model agent, reinvent this home and hence attract a different type of tenant. That is what Rentfresh set out to achieve a the newly appointed second agent along with a masterstroke of bespoke marketing.

What we achieved & how

• First step was to remove all the furniture and re-advertise this property as unfurnished and to pitch this property to professional couples (not university students) who work in the immediate area & love the lifestyle this handy location offers whilst also having a fully fenced yard for pets on application.
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• We had the furniture removed within 48 hours, cleaners come in and do a refresher clean & take all new photos. We then added virtual furniture staging to all images to showcase what the property could look like.